Make Lead Generation Easy

Introduction

Welcome to our exciting sales course designed for those who want to build a solid foundation in sales or are struggling to make sales work for them. Are you ready to learn the key to sales success? It all starts with driving leads into your system, converting them into meetings, and getting that first meeting right. Unfortunately, many people fail in sales because they don’t have the right volumes of new meetings with the right people and don’t know how to conduct those meetings effectively.

But fear not, we are here to help! Our virtual course is designed to break down the process into byte sized modules, with the morning sessions focusing on lead generation and the afternoon sessions diving into the skill of conducting a successful first meeting. So come join us and learn how to build a solid foundation for your sales career!

Course code

STEPS1

Location

Dumfries and Stranraer Campus

Duration

2 x half days (9.30am – 1pm)

Entry Requirements

No specific entry requirements but it is desirable to be working in a sales-related job post.

Information and Interview Session Requirements

NA

Course Content

  • Session 1 – Self assessment, goal planning, lead generation, LinkedIn mastery
  • Session 2 – Exploring existing and company database, networking optimisation and partner development
  • Session 3 – Consolidate lead generation into a model. Build out a structured framework for a first meeting.
  • Session 4 – Role play and practical application of a first meeting and building out your model

Assessments

NA

Progression

This course is designed to equip participants with practical skills and knowledge in areas related to lead generation, sales, and building relationships with customers. The course includes a variety of resources and support options, including a workbook, follow-up, open hour meetings, and a chat function for asking questions for 4 weeks after the course.

Throughout the course, participants will learn about:

  1. Effective lead generation techniques
  2. Best practices for building rapport with potential clients
  3. Establishing a clear process for first meetings.
  4. Developing a solid foundation for creating and implementing a sales model that is tailored to their specific needs and goals.

Career Prospects

By the end of the course, participants will have a clear understanding of the key concepts and strategies necessary for successful lead generation and sales, as well as a practical lead generation model and a clear process for conducting first meetings. This course is designed to provide participants with the tools and resources they need to build successful and long-lasting relationships with their clients and customers.

Course Contact Details

Email: businessdevelopment@dumgal.ac.uk

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