Sales Managers


Running and building a successful sales team is no easy feat, especially if you’re a founder, a salesperson turned manager, or a manager in the growth phase. This course is designed to help you build a winning sales model for your company by building off of two other prerequisite courses that cover lead generation and the fundamentals of sales.

In this course, you’ll learn how to evaluate your current sales model, identify areas that need improvement, and develop a process for creating a successful sales team. You will delve into critical aspects such as recruitment, training, coaching, pipeline optimization, CRM, and many others.

Whether you are a seasoned sales professional or a first-time sales manager, this course will provide you with a comprehensive framework for building a successful sales model. By the end of this course, you will be equipped with the knowledge and tools you need to recruit, train, coach, manage, and optimize your sales team effectively.

Course code



Dumfries and Stranraer Campus


4x 4 hours of training

Entry Requirements

No specific entry requirements but it is desirable to be working in a sales-related management job post.

Information and Interview Session Requirements


Course Content

  • Session 1 – Assess you existing sales model in its core areas
  • Session 2 – Coaching vs managing vs mentoring, training and developing sales staff
  • Session 3 – Sales process
  • Session 4 – Lead generation and marketing optimisation
  • Session 5 – CRM optimisation/pipeline management
  • Session 6 – Recruitment and onboarding
  • Session 7 – Building your model



Career Prospects

Building a successful career in sales management is a challenging task. It requires a deep understanding of sales, as well as the various elements that contribute to success, such as coaching, metrics, technology, lead generation, sales processes, and recruitment. Without this understanding, even the most talented salesperson or manager may struggle to achieve revenue and success in sales management.

This course is designed to help participants develop the skills and knowledge needed to become successful sales managers. Through a comprehensive curriculum, participants will learn what it takes to build a successful sales team and manage a variety of moving parts effectively.

Course Contact Details


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