LEVEL 2 CERTIFICATE IN DIGITAL MARKETING

Introduction

This qualification aims to enhance learners’ understanding of digital marketing. Upon successful completion, learners will gain insights into the fundamentals of digital marketing, its significance, and its role in driving business growth.

Designed for individuals looking to expand their knowledge in digital marketing, this qualification is ideal for those pursuing careers in marketing, business, or media. It is also suitable for professionals already working in these fields who wish to deepen their expertise.

Learners will have access to online learning platform.

During your time with the Dumfries & Galloway College, support is always available whenever you need it. Each learner is paired with a dedicated personal tutor who will grade all assignments and provide comprehensive feedback for every submission.

Course code

OCDI

Location

Online

Duration

Guided Learning Hours – 129
On average, learners take 8 – 12 weeks to complete

Entry Requirements

You can only study one course at a time.

Important Notice for All Course Attendees To attend and complete the course, you must bring valid photographic identification. Acceptable forms of ID include:

A valid UK passport
A full or provisional UK driving licence

Please note:
Failure to present a valid photo ID on the day may result in you being unable to complete the course. This requirement is part of our compliance procedures and is essential for verifying participant identity. Thank you for your cooperation.

Additional Entry Requirements

To successfully participate in our online courses, learners must have access to a suitable digital device such as a laptop, desktop computer, or tablet with a reliable internet connection. This ensures that students can view course materials, take part in interactive activities, and complete assessments without technical difficulties. Having the appropriate device is essential for fully engaging with the learning platform and getting the best possible experience from the course.

Course Content

This course is split into 5 manageable units:

Unit 1: Social Media for Business

Section 1: Understanding the range of social media platforms available for use by business
Section 2: Knowing how to use social media platforms to engage an audience
Section 3: Understanding the role of social media in building brand reputation

Unit 2: Email as a Promotional Tool for Business

Section 1: Understanding how email campaigns can help businesses reach and engage their audience
Section 2: Planning an email campaign
Section 3: Understanding the role of data protection regulations when implementing email campaigns

Unit 3: Digital Marketing Review

Section 1: Understanding the role of digital marketing
Section 2: Knowing how to review the effectiveness of digital marketing
Section 3: Knowing how to use outcomes of digital marketing effectiveness reviews

Unit 4: Understanding Search Engine Optimisation for Business

Section 1: Understanding the principles of Search Engine Optimisation (SEO)
Section 2: Knowing how Search Engine Optimisation benefits business
Section 3: Knowing how to use Search Engine Optimisation to benefit a business

Unit 5: Digital Marketing for Business

Section 1: Understanding the role of digital marketing in business
Section 2: Understanding how digital promotion is achieved
Section 3: Producing a plan to promote a business through digital channels
Section 4: Knowing how to use online presence to raise funds and cut costs

Assessments

This course requires the completion and passing of five tutor marked online unit assessments. Learners are allocated a course tutor who will mark assessments and are able to offer support through the online learning platform.