Introduction
Plan, Organise and Deliver Successful Events
Whether you’re supporting community events, coordinating corporate meetings, volunteering at local festivals, or considering a career in event management, this practical one-day course provides the perfect introduction to the exciting world of events.
You’ll gain an understanding of the complete event management process—from the initial idea and planning stages through to delivery, marketing, and evaluation. Through practical activities and real-world examples, you’ll develop the confidence and skills needed to support successful events of all sizes.
Course code
SEVM
Location
Dumfries and Stranraer Campus
Duration
1 day, 09:00 – 16:30
Price
£130.00
Availability
Location: Dumfries
Delivery – 03 Nov 2026 09:00
Entry Requirements
There are no formal entry requirements for this course.
However, it is recommended that participants have sufficient literacy and numeracy skills to complete the learning activities and participate fully in discussions and practical exercises.
This course is ideal for:
- New event coordinators
- Administrative staff involved in organising events
- Volunteers supporting events and community activities
- Individuals considering a career in event management
- Anyone wishing to gain practical event planning skills
Additional Entry Requirements
Pre-Course Activity
Participants will be asked to complete a simple event planning template for an event of their choice before attending. This event scenario will be developed and refined throughout the course, allowing participants to apply learning directly to a practical example.
Course Content
Events play an important role in bringing people together, promoting organisations, celebrating achievements, and creating memorable experiences. Successful events require careful planning, effective communication, attention to detail, and the ability to manage resources and risks.
This course introduces participants to the key principles of event management and provides practical tools to support the planning, promotion, delivery, and evaluation of events. Participants will also explore how social media and digital marketing can be used to increase engagement and attendance.
By the end of the day, you will have developed your own event planning framework that can be applied to future events.
Introduction to Events
- Understanding different types of events
- Corporate, community, charity, cultural and sporting events
- Private celebrations and special occasions
- The event lifecycle
- Creating memorable experiences for attendees
Event Planning Fundamentals
- Setting objectives and desired outcomes
- Identifying target audiences
- Venue selection and facilities
- Event timelines and schedules
- Event planning checklists
Budgeting and Resource Management
- Creating and managing event budgets
- Cost control techniques
- Sponsorship and funding opportunities
- Resource allocation
- Working with suppliers and contractors
Risk Management, Health & Safety
- Legal responsibilities of event organisers
- Risk assessments
- Food hygiene considerations
- Licensing requirements
- Emergency procedures
- Crowd management
- Accessibility and inclusion
Event Marketing and Social Media
- Developing a marketing plan
- Understanding target audiences
- Branding and event messaging
- Using Facebook, Instagram, LinkedIn, TikTok and X
- Creating engaging content
- Event hashtags and user-generated content
- Measuring marketing effectiveness
Event Delivery and Communication
- Event-day coordination
- Working with stakeholders
- Customer service excellence
- Managing unexpected issues
- Effective team communication
Event Evaluation
- Collecting participant feedback
- Measuring event success
- Social media performance analysis
- Lessons learned and continuous improvement
- Action planning for future events
Additional funding information
Are you, or do you employ, someone aged 15–25?
In partnership with The Holywood Trust, fully funded training is available to help young people across Dumfries and Galloway build skills for a career in the hospitality industry—whether they are just starting out or already working in the sector.
Places are limited, so early booking is recommended.
To secure a place and access this funding, please complete the relevant booking form below:
Training Booking Form Funded By The Holywood Trust for 15 – 25 Year Olds – Fill in form