The scheme was designed as part of the programme which will replace this year’s Royal Highland Show, which was due to be held in Dumfries but has been moved online owing to the COVID-19 pandemic.
Art and Design NC students Eva Taylor and David Ball were part of the team that designed a set of 12 cut out belted cows, affectionately known as “belties”, with which people will be encouraged to take photos.
The cows will be distributed across the South of Scotland to promote the region with residents and visitors encouraged to join in the fun.
Student photographers from the college were also at the launch of the campaign, which was officially kicked-off by President of the Royal Highland Society and Lord Lieutenant of Dumfries, Fiona Armstrong, at the Crichton cricket ground.
Dumfries and Galloway College is incredibly proud of its photography and art students for their enthusiastic participation in this project and encourages everyone across the South of Scotland to get out and take a #SelfiewithaBeltie.
Principal Joanna Campbell said:
“This fun project will help promote our brilliant region and has also provided our talented artists and photographers with some valuable experience and real-world practical training.
“While we’re all disappointed that the Royal Highland Show is one of the many events impacted by the COVID-19 pandemic, the organisers and those involved have devised a clever, innovative, and enjoyable online alternative.
“If you’re out and about in the South of Scotland and spot one of them, be sure to get your phone out and snap a selfie with a beltie.”