Introduction
This qualification is designed to equip learners with the essential knowledge and skills needed to successfully plan and assess events. It provides a comprehensive foundation in the planning, coordination, and evaluation of events, focusing on key areas such as marketing strategies, market research, human resources, communication, and customer service within the event planning context.
Ideal for learners seeking to build their understanding of event management, this qualification is perfect for those aspiring to become event planners. It is also beneficial for individuals in various roles across different sectors where planning and organizing events form a key part of their duties.
Learners will have access to online learning platform.
During your time with the Dumfries & Galloway College, support is always available whenever you need it. Each learner is paired with a dedicated personal tutor who will grade all assignments and provide comprehensive feedback for every submission.
Course code
OCEP
Location
Remote Learning
Duration
Guided Learning Hours – 103
Learners take on average between 8 – 12 weeks to complete
Entry Requirements
Suitable for those learners aged 16 or above and have a good level of communication skills.
You can only study one course at a time.
Course Content
This course is split into 5 manageable units:
Unit 1: Planning an event
- Section 1: The extent of the events industry
- Section 2: The scope of the event planner role
- Section 3: Planning an event
- Section 4: Planning for contingencies
- Section 5: The need for health, safety and security measures
Unit 2: Reviewing and evaluating an event
- Section 1: The importance of review and evaluation
- Section 2: The sources of information available for evaluating an event
- Section 3: The range of tool available for event evaluation
- Section 4: Planning the evaluation of an event
Unit 3: Marketing and market research for event planning
- Section 1: Understand why market research is important
- Section 2: The methods and resources available for marketing
- Section 3: Planning the marketing of an event
Unit 4: Planning human resources for events
- Section 1: Understand how an event is managed
- Section 2: Understand the team which contribute to an event
- Section 3: Understand the human resource requirements for an event
Unit 5: Communication and customer service for events
- Section 1: Understand the importance of communication at events
- Section 2: Understand equality and diversity in relation to events
- Section 3: Understand why customer service is important at an event
- Section 4: Produce guidance on expected standards of customer service for staff use
Assessments
This course requires the completion and passing of five tutor marked online unit assessments. Learners are allocated a course tutor who will mark assessments and are able to offer support through the online learning platform.
Additional funding information
This course is fully funded for Scottish residents for a limited time
Course Contact Details
openlearning@dumgal.ac.uk
01387 734233