Introduction
This qualification aims to enhance learners’ understanding of digital marketing. Upon successful completion, learners will gain insights into the fundamentals of digital marketing, its significance, and its role in driving business growth.
Designed for individuals looking to expand their knowledge in digital marketing, this qualification is ideal for those pursuing careers in marketing, business, or media. It is also suitable for professionals already working in these fields who wish to deepen their expertise.
Learners will have access to online learning platform.
During your time with the Dumfries & Galloway College, support is always available whenever you need it. Each learner is paired with a dedicated personal tutor who will grade all assignments and provide comprehensive feedback for every submission.
Course code
OCDM
Location
Remote Learning
Duration
Guided Learning Hours – 129
On average, learners take 8 – 12 weeks to complete
Price
£TBA
Entry Requirements
Suitable for those learners aged 19 or above and have a good level of communication skills.
You can only study one course at a time.
Important Notice for All Course Attendees To attend and complete the course, you must bring valid photographic identification. Acceptable forms of ID include:
- A valid UK passport
- A full or provisional UK driving licence
Please note:
Failure to present a valid photo ID on the day may result in you being unable to complete the course.
This requirement is part of our compliance procedures and is essential for verifying participant identity.
Thank you for your cooperation.
Course Content
This course is split into 5 manageable units:
Unit 1: Social Media for Business
- Section 1: Understanding the range of social media platforms available for use by business
- Section 2: Knowing how to use social media platforms to engage an audience
- Section 3: Understanding the role of social media in building brand reputation
Unit 2: Email as a Promotional Tool for Business
- Section 1: Understanding how email campaigns can help businesses reach and engage their audience
- Section 2: Planning an email campaign
- Section 3: Understanding the role of data protection regulations when implementing email campaigns
Unit 3: Digital Marketing Review
- Section 1: Understanding the role of digital marketing
- Section 2: Knowing how to review the effectiveness of digital marketing
- Section 3: Knowing how to use outcomes of digital marketing effectiveness reviews
Unit 4: Understanding Search Engine Optimisation for Business
- Section 1: Understanding the principles of Search Engine Optimisation (SEO)
- Section 2: Knowing how Search Engine Optimisation benefits business
- Section 3: Knowing how to use Search Engine Optimisation to benefit a business
Unit 5: Digital Marketing for Business
- Section 1: Understanding the role of digital marketing in business
- Section 2: Understanding how digital promotion is achieved
- Section 3: Producing a plan to promote a business through digital channels
- Section 4: Knowing how to use online presence to raise funds and cut costs
Assessments
This course requires the completion and passing of five tutor marked online unit assessments. Learners are allocated a course tutor who will mark assessments and are able to offer support through the online learning platform.
Additional funding information
This course is fully funded for Scottish residents for a limited time
Course Contact Details
openlearning@dumgal.ac.uk
01387 734233