DMI Professional Diploma in Digital Marketing


Course Overview

The Professional Diploma in Digital Marketing from the Digital Marketing Institute, has been designed to help you know everything necessary about digital marketing and how to improve a business’s digital marketing operations.

Created by the DMI, and constantly amended to keep up to modern standards, this 30-hour course is perfect for those wanting to get a larger understanding of digital marketing but do not have the time to do so in a classroom setting.

Do you want to get a Professional Diploma in Digital Marketing, with the DMI? Sign up today!

We’re proud of our excellent rating on Trustpilot, with over 13,000 reviews from our past students.

Course code







Is the DMI Professional Diploma in Digital Marketing course suitable for me?

Are you a newcomer to Digital Marketing? This course will be great for you in helping you get that first job in Digital Marketing. You will gain all the knowledge you need to get a good understanding of the different aspects of Digital Marketing that you will need in your first digital marketing job.

The first module you will learn is focused on the main concepts in digital marketing and functions as an introduction, while the 9 other modules go into specific detail on different areas. After completing this course, you will be knowledgeable on all subjects relating to digital marketing and ready to help businesses improve their digital marketing.

Do you work as a digital marketer already, but are only knowledgeable in one area? This course will also be perfect for you. This course will help you develop as a more rounded digital marketer, expanding your knowledge & skills ready for a promotion or a career change.

Are you a Manager or do you own a small business? This course will be great for you in helping you gain more knowledge about digital marketing and how it can improve your business. This knowledge will then help you manage your team better and understand where the main gaps are in your digital marketing operations that need to be filled.

Are you very experienced in Digital Marketing and do not feel this course is suitable for you? Take a look at some of our more specialised courses in Social Media, Search Marketing, or Digital Strategy & Planning.


How will the DMI Professional Diploma in Digital Marketing course benefit me?

When you take this course, you will gain free membership to the DMI (Digital Marketing Institute) and have access to DMI accredited course materialfor 12-months. You will also earn an industry recognised qualification, opening doors to professional marketing careers.


What jobs can I apply for after my Professional Diploma in Digital Marketing training?

There are a variety of different Digital Marketing careers you could apply for with this well-esteemed qualification.

Examples include:

  • SEO Executive – £26k
  • Social Media Specialist – £26k
  • Digital Marketing Executive – £31k
  • Content Marketing – £32k
  • Social Media Manager – £35k
  • Digital Marketing Manager – £43k

(Source: Payscale)

Why Us

Why choose to study the Professional Diploma in Digital Marketing course with e-Careers?

We have developed an expert team over the last 10 years since our inception. In that time, we have trained over 625,000 delegates globally, which has helped offer the highest quality training, and we have earned a 5-star rating on Trustpilot, from over 10,000 students.

By refining our processes, partner relationships, and course materials, we can offer high-quality training solutions for our delegates.

Syllabus & Exams

Professional Diploma in Digital Marketing Syllabus

It’s important for you to know what you’re signing up to. The syllabus for the Professional Diploma in Digital Marketing is fully up to date and has been revised by the DMI. Did you know they work with leading digital companies such as Google, Facebook, Twitter & LinkedIn on its Syllabus Advisory Council to keep course content fresh, relevant & up to date?


  • Introduction to Digital Marketing
  • Content Marketing
  • Social Media Marketing
  • SEO (Search Engine Optimization)
  • Paid Search (PPC) with Google Ads
  • Display and Video Advertising
  • Email Marketing
  • Website Optimization
  • Analytics with Google Analytics
  • Digital Marketing Strategy

February 2021 Update

The following have been incorporated into the DMI Professional Diploma in Digital Marketing

  • 8 new soft skills including “The Art of Persuasion”
  • Improved UX and supporting content library
  • Interactive practical exercises to test your new skills
  • The newest digital platforms, including Tik-Tok
  • Added platform walkthroughs
  • Additional B2B marketing content learning
  • Any upgrades of the course are also included in your membership once you have passed
  • Plus lots more!

Professional Diploma in Digital Marketing Exam Details

This Digital Marketing course is assessed by a three-hour exam, administered by a computer-based testing partner (Pearson Vue).

You will need to achieve a minimum of 60% to pass the exam and your examination fee is included in the course price. Subsequent re-sits due to failed attempts will incur a fee of approximately £45, paid directly to Pearson Vue when you book your repeat attempt.

Other Courses at DGC

Literature 1 @ SCQF Level 6

A woman studying at a laptop

Enquiries and to book a place: Email course is designed to develop your literary analysis skills and build your awareness of social and moral concerns to help you make reasoned judgements about literary texts, plays, poems, novels and short stories.If you have a keen interest in literature or communications ...

Level 2 Award For Young Leaders (ILM)

Dumfries and Galloway College Birds Eye View with criffel in the background

A unique opportunity to provide young people with the skills and recognition to set them apart from the crowd. This programme is full of fun activities and is designed to help young learners develop a range of skills and behaviours in leadership, self-management and mentoring, alongside an appreciation of the benefits that can be gained t...

DMI Certified Digital Strategy & Planning Specialist (Professional Diploma)

e-careers the home of professional qualifications. Book Today!

Course Overview Do you want a career within the digital sector that focuses on strategy? Look no further, this course has been perfectly designed to ensure you learn all the fundamental information required to begin an exciting career. With knowledge of how to plan and execute digital marketing strategies in the digital age, you will appr...